Privacy Policy

Last updated: 1st September 2025 

Spectacle Designer Studio (“we”, “our”, “us”) is a trading name of Oracle Opticians Ltd, registered in England & Wales company number 15158495, with registered address at 18 Market Street, Shipley, BD18 3QD. We are committed to protecting your privacy and handling your personal data in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, the EU GDPR. 

This Privacy Policy explains how we collect, use, store, and share your information when you use our website, purchase from our store, or interact with us in any way. 

1. Who is the Data Controller?

The data controller responsible for your personal data is: Oracle Opticians Ltd (t/a Spectacle Designer Studio) 18 Market Street, Shipley, West Yorkshire, BD18 3QD Email: Info@SpectacleDesignerStudio.com or Info@OracleOpticians.com Telephone: 01274 019892 

If you have any questions, please contact us at the details above. 

2. What Data We Collect

We collect the following types of information: 

  • Identity & Contact Data – name, title, date of birth, email address, phone number, billing and delivery addresses. 
  • Order & Transaction Data – purchase history, payment details (processed securely by third-party payment providers, we do not store full card details). 
  • Technical Data – IP address, browser type/version, time zone, operating system, login information, device identifiers. 
  • Usage Data – information on how you use our website, search terms, and browsing history. 
  • Marketing & Communications Data – your preferences in receiving marketing from us and your communication preferences. 
  • Customer Support Data – records of correspondence with us via phone, email, chat, or social media. 
  • Social Media Data – information you share with us through platforms like Facebook or Instagram. 

We may also collect information indirectly through cookies, analytics, and advertising pixels. 

3. How We Use Your Information

We use your personal data for the following purposes: 

  • To process and deliver your orders. 
  • To manage your customer account and communicate order updates. 
  • To process payments, provide refunds, and prevent fraud. 
  • To provide customer support and manage returns. 
  • To send you marketing communications (where consented). 
  • To improve our website, products, and services. 
  • To personalise your shopping experience and provide targeted advertising. 
  • To comply with legal obligations (such as tax and accounting requirements). 

4. Lawful Bases for Processing

We process your data under the following lawful bases: 

  • Contract – to fulfil your order and provide services. 
  • Consent – for marketing communications. 
  • Legal obligation – to comply with HMRC, ICO, or consumer law. 
  • Legitimate interests – fraud prevention, analytics, business improvement, and marketing (where your rights are not overridden). 

5. Sharing Your Information

We will never sell your data. However, we may share your data with trusted third parties: 

  • Service providers (Shopify, payment processors such as PayPal, Klarna, Stripe, courier services). 
  • IT & analytics providers (Google Analytics, Facebook Ads, etc.). 
  • Legal/regulatory authorities when required by law. 

Where we transfer data outside the UK/EEA (for example, to Shopify’s servers in the US/Canada), we ensure safeguards are in place (such as adequacy decisions or Standard Contractual Clauses). 

6. Data Retention

We only keep your personal data for as long as necessary: 

  • Order/transaction data – retained for at least 6 years to meet UK tax and legal obligations. 
  • Marketing data – until you withdraw consent. 
  • Technical/analytics data – as per cookie expiry (see Cookie Policy). 

After these periods, data is securely deleted or anonymised. 

7. Your Rights

Under UK GDPR/EU GDPR you have the right to: 

  • Access the personal data we hold about you. 
  • Request correction of inaccurate data. 
  • Request erasure of your data (subject to legal obligations). 
  • Object to processing based on legitimate interests. 
  • Withdraw consent at any time (for marketing). 
  • Request restriction of processing. 
  • Request transfer of your data to another provider (data portability). 
  • Not be subject to automated decision-making with significant effects. 

You can exercise these rights by contacting us at [insert email]. 

If you are unhappy with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): Website: https://ico.org.uk Tel: 0303 123 1113 

8. Cookies

Our website uses cookies and similar technologies to: 

  • Ensure site functionality (shopping basket, checkout). 
  • Analyse website performance and usage. 
  • Personalise content and advertising. 
  • Remember your preferences. 

You can manage cookies via your browser settings. For more details, please see our Cookie Policy [link]. 

9. Marketing 

We may send you marketing emails or texts if you have opted in. You can unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us. 

10. Children’s Privacy 

Our website is not intended for individuals under the age of 16. We do not knowingly collect personal data relating to children. 

11. Changes to This Policy 

We may update this Privacy Policy from time to time. Updates will be posted on this page, and where significant, we will notify you by email. 

12. Contact Us 

For questions, concerns, or to exercise your rights, please contact us: Oracle Opticians Ltd (t/a Spectacle Designer Studio) 18 Market Street, Shipley, West Yorkshire, BD18 3QD Email: Info@SpectacleDesignerStudio.com or Info@OracleOpticians.com Telephone: 01274 019892