Established in 1995 by friends Jeff Solorio and John Juniper, DITA Glasses emerged as a pioneering force in eyewear fashion, setting new standards for craftsmanship and style. Drawing inspiration from vintage frames spanning the '50s to the '80s, DITA redefined luxury eyewear with a diverse collection that marries bold, character-driven designs with modern, innovative technology.

The name "DITA" has a distinct association with the pin-up model and burlesque icon Dita Von Teese. This connection played a pivotal role in the brand's genesis. In 1993, as the concept for Dita Eyewear took shape, John Juniper encountered Dita Von Teese and, in a bold move, asked for her permission to name an eyewear brand after her. Dita Von Teese not only granted her name but also modelled the initial prototype for the brand, eventually collaborating with DITA Eyewear on her exclusive line.